INFLUENCES
Penulis :
Alev M. Efendioglu, University of San Francisco
Vincent F. Yip, University of San Francisco
William L. Murray, University of San Francisco
ABSTRAK
Differing characteristics of local environments, both infrastructural and socio-economic,have created a significant level of variation in the acceptance and growth of e-commerce in different regions of the world. Our findings show that, in development and diffusion of ecommerce in China, cultural issues such as “socializing effect of commerce”, “transactional and institutional trust”, and “attitudes toward debt” play a very major role.
In this paper, we present and discuss these findings, and identify changes that will be required for broader acceptance and diffusion of e-commerce in China and propose approaches that businesses can use to enhance this development.
In this paper, we present and discuss these findings, and identify changes that will be required for broader acceptance and diffusion of e-commerce in China and propose approaches that businesses can use to enhance this development.
Jurnal Lengkap : E-COMMERCE IN DEVELOPING COUNTRIES: ISSUES AND INFLUENCES
